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MaSAT Madrid 2011 Organizador junto con Jordan Seiler y Neko Caveiro

MaSAT (Madrid Street Advertising Takeover) is the second international SAT project, and the third in a continuing series of civil disobedience projects aimed at reclaiming space for public dialogue in a commercially saturated environment. The action took place on 03-30-11 and resulted in 106 bus shelter advertising removals. In the last two projects, artists and individuals were asked to create or submit artworks which would be used to replace outdoor advertising. This is done through an open call which allows anyone to participate in the event because we feel all of our voices should be represented on the streets. When I told the Madrid team that an open call could result in hundreds of submissions they made it clear that 100 should be the maximum as anything larger would be too risky. This required us to curate 100 individuals for the project, something I was not entirely comfortable with. That said, these projects are entirely collaborative and it is important to trust those who you work with. Not quite understanding how I would go about curating a public project like this, we began to bounce ideas back and forth about a way to create a democratic project while at the same time curating the submissions.

Thanks to the 106 artists and individuals that contributed their heartfelt thoughts and concerns for this project. Without your participation MaSAT could not have happened. www.publicadcampaign.com/masat